Search engines were built to index copy that is valuable to visitors, but was added by people who maybe don’t know all the ins and outs of building a website the most appropriate way. Some SEOs will tell you that if you don’t have your title tags , keyword tags, or description tags arranged a certain way that your site doesn’t stand a chance of being indexed. Don’t listen to them. While having all your T’s crossed and I’s dotted is the icing on the cake, and can help boost your rankings ever so slightly… most search engines don’t have much of a sweet tooth, and will put comparatively little if any emphasis on the little stuff.

One of the most impartan thing is to have enough content on a page to build up credibility. Generally, you want to have enough content on a site to entice the search engines to look around and index as much of your site as possible, but you don’t want so much content that people get overwhelmed and jump out before they’ve read what you have to say. The technique will differ from site to site, for example, a site that summarizes the life and works of Shakespeare will obviously have more long paragraphs getting into more detail, than a website that talks about a vacuum.

Our advice is to have at the very least 300 words of content on your page (even if it is about vacuums) but try not to go over 700 words. If your page or article needs to go more than 700 words, then you might consider splitting the article up between multiple pages(for instance - PART 1, PART 2, etc).

As a conclusion - use text with 300-700 words(no more) and make it interesting and unique!

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