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SEO Tutorail - Part 4 - Keywords Research

February 25th, 2010

As first step in SEO you need to find the right keywords(also you can check keywords in domain names) to target for your site.

Very important: DO NOT skip this step because the rest of your SEO efforts depend on it.

There are a number of very good free keyword research tools available to help you with this part of your SEO efforts. You can also quickly compare the popularity of up to 5 keywords at once using Google Trends.

Keyword Research is Not Just About Search Volume - It is BASIC STEP IN SEO

Search volume must be weighed carefully against the competitiveness of your keywords - the number of sites already ranking for those terms. The balance between high volume and low competition is the ideal selection.

Keyword research is one of the most fundamental SEO (define) activities, but it’s also one of the least talked about. Yes, personalized search, social media, and SEO for Flash are all very exciting, but without the right keywords, SEO efforts will go astray.

Two helpful and free tools are:

Google’s Adwords Keyword Tool provides a long list of related terms and indicates search volume based on a five-point ranking.

Yahoo’s Keyword Selection Tool provides actual keyword volume for the most recent month it has data both for the term you type in and for related terms.

But you should not rely only on these tools, they don’t provide competitive data - you may have to manually search the engines for each keyword to see how many search results are returned, potentially a time-consuming and tedious task.

In next article we will show you how to analyze and to choose the right keywords!

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SEO Tutorial - PART 2

February 18th, 2010

Organic SEO is Both an Art and a Science

Organic SEO of your website for improved search results is an art and at the same time a science.

The science part of SEO lies largely in understanding the algorithms, or formulas, used by the search engines to determine where sites rank and making decisions on which keywords - terms or phrases people use to conduct a search - to target.
The “art” portion of SEO is how you go about implementing techniques for search engines to find you.

Unfortunately, search engine algorithms change constantly and the search engines do what they can to keep their algorithms and techniques secret. While understanding the factors that are used for search rankings is akin to cracking a code, there is a wealth of information available on the web - some of it reliable and some of it not-so-reliable. The purpose of this search engine optimization tutorial is to provide you with the important basics of SEO in the form of ten tips you can do yourself.

One of the basic step in SEO is Keyword research! It is the process of understanding what search terms or phrases your targeted site visitors might use to find you, and then selecting the right balance between keyword popularity - the number of times the word or phrase is used in a search - and competitiveness - the number of other websites that are trying to rank highly for those keywords, measured by the results returned by the search engine for the keyword phrase used. Finding frequently used keywords that relatively few sites are targeting is the challenge. It is the foundation for all SEO efforts and cannot be overlooked.